Based in Ireland (Stamp 1G Holder (Full right to work in Ireland ) )

 

Ashish Kothari.

Digital Marketing enthusiast engineering viral growth & ROI-driven performance.

10+ years of full-funnel experience leading integrated campaigns across tier-1 agencies (McCann, Havas, Dentsu) and (hospitality). From large-scale social listening and reputation management to national website revamps, I engineer growth.

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Years in digital
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Agencies & brands
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Clients
Live signal — what moves when I run a campaign
Google Ads Meta Ads GA4 Salesforce HubSpot Adobe Campaign Sprinklr Looker Studio SEO Brandwatch Canva Drone Videography WordPress Google Ads Meta Ads GA4 Salesforce HubSpot Adobe Campaign Sprinklr Looker Studio SEO Brandwatch Canva Adobe Creative Suite Drone Videography

The Reel Deck

Four campaigns. Tap the text, or just let it play.

Visit site
McCann Worldgroup

Incredible India 2.0

Ran the keyword research and rebuilt the entire URL silo for the national tourism site, ending years of pages competing against each other.

+40% organic traffic
Watch film
Havas Worldwide

Honey Purity Trail

When broad reach stalled, I pulled the spend and pushed 60% straight into video-viewer retargeting instead.

−32% CPC in one week
Watch TVC
Bigmuscles Nutrition

Ranveer Singh TVC

Isolated high-intent search terms into an Exact Match campaign so the TV spike converted, not just clicked.

−28% CPA, profitable ROAS
Watch clip
Dentsu Webchutney

Swiggy Voice of Hunger

Gamified Instagram voice notes into a viral challenge that people wanted to join, not just watch.

150K+ voice notes submitted

The Journey

2024 - Present

Assistant Manager, Marketing

St. Helen's Hotel, Dublin (formerly Radisson Blu)

Moved to Ireland after getting married. Started from the base again in hospitality and rapidly progressed to Assistant Manager. Now looking for a progressive career here in Ireland in Marketing, eager to take on larger responsibilities.

2023 - 2024

Sr. Account Manager

McCann Worldgroup

Major project for the Ministry of Tourism, India- Incredible India. Co-led the massive digital website revamp for Incredible India to drive international tourism engagement along with Mastercard India Digital Assests

2021 - 2023

Account Manager

Havas Worldwide (Dabur India)

Ran Dabur's Command Centre, directing Social Listening and ORM for 250+ products, plus flagship accounts like Dabur Honey and Chyawanprash.

2019 - 2021

Digital Lead

Bigmuscles Nutrition

Poached to handle end-to-end digital. Launched a category bestseller on Amazon in one month and delivered massive TVC campaigns featuring Bollywood actor Ranveer Singh.

2015 - 2019

Sr. Account Executive

Dentsu Webchutney

Progressed from intern to Sr. Account Executive. Wasn't just managing — actively executing viral campaigns in the trenches, including Award winning campaign #SwiggyVoiceOfHunger, which pulled in 150K+ voice-note submissions.

2011 – 2014

Assistant Restaurant Manager

(progressed from Management Trainee)
Hilton, New Delhi

Where the hospitality instincts started. Progressed from Management Trainee to Assistant Restaurant Manager — running the floor, reading a room, and learning that the guest's experience is the only metric that ever really mattered. Still shapes how I think about the customer at the end of every funnel..

2008-11/2014-16

Foundation

Hotel Management / MBA

PPicked hospitality first — a B.Sc. in Hotel Management at NCHMCT Chandigarh (2008–2011) taught me that service is a science. Did MBA in Marketing & Sales at Guru Gobind Singh Indraprastha University, Delhi (2014–2016) to turn that instinct into strategy. Everything since has just been the two talking to each other.

The Creative Eye

Independent travel content creator on the side — drone photography and videography, one frame at a time.

@agypsytraveler