The Journey
A Decade of Stories
Every role below contains the real campaign work — click through to see the creative, the press, the social channels, and the results.
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- Promoted from Senior Sales Executive after one year — managing the full M&E sales cycle from enquiry through contract close across the Pembroke Suite and Orangerie Ballroom, 15–20 live enquiries/month
- Tracked full pipeline in Salesforce CRM; maintained GDPR-compliant records and produced weekly revenue reports for the Director of Sales
- Led digital output for the hotel's rebrand from Radisson Blu → Hayfield Collection — supported social channel launches, contributed digital content, produced sales collateral and proposal templates
- Built and managed a corporate client portfolio from scratch in the Irish market; first-hand GDPR, B2B CRM and 5-star client-facing experience
Live Channels — Launched & Managed
Instagram · Launched by Ashish
@sthelenshoteldublin
Official hotel Instagram launched as part of the Hayfield rebrand from Radisson Blu
Open Instagram ↗
Facebook · Launched by Ashish
St. Helen's Hotel Dublin
Facebook page created and managed during the hotel rebrand communications period
Open Facebook ↗
Hotel Website
St. Helen's Hotel Dublin
The property Ashish manages M&E sales for — one of Dublin's premier 5-star venues
View Hotel ↗
🇮🇳
Key Accounts: Ministry of Tourism, Govt. of India (Incredible India) · Mastercard India (Priceless / Tap & Pay)
- Managed end-to-end delivery of India's flagship integrated tourism campaign — digital, print, paid media, and OOH across domestic and international markets after a competitive multi-agency pitch win
- Ran Adobe Campaign automation for email and WhatsApp CRM journeys targeting travel trade partners (B2B), agents, and consumers; applied AI-powered audience segmentation to improve open rates and ROI
- Developed SEO and content strategy for incredibleindia.gov.in — led full UX revamp covering site architecture and copywriting, resulting in a 40% increase in organic traffic
- Grew India Tourism's official social media following from 500K → 780K via Meta Ads, influencer partnerships, and community management
- Produced campaign dashboards in Looker Studio for government stakeholders at the Ministry of Tourism
- Mastercard India: coordinated Priceless platform & Tap & Pay across Google Ads, Meta, YouTube; managed full DPDPA compliance and structured A/B testing cycles
Campaign Work — Live Links
Campaign Website · +40% organic traffic
Incredible India — Official Site
Ministry of Tourism flagship site — UX revamp, SEO, and content strategy led by Ashish
Visit incredibleindia.gov.in ↗
Campaign TVC · YouTube
Incredible India — "I Do" Wed In India
Wedding tourism campaign TVC — managed through McCann, targeting international audiences
Watch on YouTube ↗
Campaign TVC · YouTube
Incredible India — Cultural Tourism
Cultural tourism campaign TVC managed through McCann for the Ministry of Tourism
Watch on YouTube ↗
Instagram · Grew to 780K
@incredibleindia
India Tourism's official Instagram — grew via Meta Ads & influencer strategy during tenure
View Channel ↗
Campaign TVC · Mastercard · YouTube
Mastercard Priceless India
Priceless platform campaign TVC — Google, Meta & YouTube execution with DPDPA compliance
Watch TVC ↗
Press — Travel Trends Today
Mastercard Priceless India Launch
PR coverage of the Mastercard & Invest India Priceless India experiential travel campaign
Read Article ↗
🇮🇳
Progression: Intern → AE → Senior AE → AAM ·
Accounts: Mastercard · MakeMyTrip · Expedia · Airtel · ITC · Canon India · Honda
- Built and managed segmented Adobe Campaign email automation journeys for MakeMyTrip & Expedia — acquisition, re-engagement, cart abandonment, and post-booking nurture
- Always-on Google Search, Display & Shopping campaigns with weekly GA4 reporting; achieved a 25% reduction in CPC through creative testing and bid strategy optimisation
- Managed Airtel's CRM and social listening programme via Sprinklr — real-time monitoring, ORM, complaint resolution; delivered a 30% reduction in campaign turnaround time
- Managed digital and social mandates for ITC's FMCG portfolio — content strategy, paid amplification on Meta and YouTube
- Delivered always-on performance campaigns for Canon India across Search, Display, and YouTube; supported Honda's seasonal campaigns across paid social and programmatic
- Provided HTML/CSS support for email newsletters and campaign landing pages; managed monthly PO processes and media budget reconciliation
Campaign Work — Live Links
YouTube Channel · Priceless India
Mastercard India
Priceless platform digital campaigns coordinated at Dentsu — creative deployment, paid media, reporting
View Channel ↗
CRM Automation Account
MakeMyTrip
Segmented Adobe Campaign email journeys — acquisition to post-booking nurture
View Brand ↗
Social Listening · Sprinklr · ORM
Airtel
CRM and social listening programme — 30% faster campaign turnaround via Sprinklr
View Brand ↗
Campaign Press · Media Info Line
Canon India — Kyosei Campaign
Press coverage of Canon India's Kyosei campaign — always-on Search, Display & YouTube managed at Dentsu
Read Article ↗
Email Automation · Adobe Campaign
Expedia India
Cart abandonment, re-engagement, and post-booking nurture email journeys
View Brand ↗
Social & Paid Media
ITC FMCG Portfolio
Content strategy, Meta and YouTube paid amplification across ITC's FMCG brands
View Portfolio ↗
🇮🇳
- Led front-of-house F&B operations across multiple outlets at a flagship New Delhi property
- Introduced SOPs that improved guest satisfaction scores and operational efficiency
- This hospitality foundation directly informs Ashish's ability to work at premium client-facing levels — reflected in his current role at St. Helen's Hotel Dublin